PUPS for IFAW - Producer.
In 2016, the International Fund of Animal Welfare lobbied Parliament and educated the general public about cruel puppy farming and the need for a 'No Mum, No Sale' law for the protection of puppies and their owners, with a commercial about a very sick puppy.
For PUPS, I sourced the commercial's director and prop maker. 600 versions of the toy puppy from the commercial, were then fabricated and launched in the House of Commons and in Toy Shops around London. They were also sent to every MP in the country to bring the campaign to their attention.
Creatives : Claudia Southgate & Miles Bingham, JWT. Client : IFAW. Director : Sophia Ray. Prop Maker : Caroline Perry.