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Cubanisto, AB InBev - Producer

 To relaunch Cubanisto, a rum-flavoured beer across Europe as part of a experiential & social campaign. I commissioned 6 internationally renowned artists spanning animation, illustration, CGI & live painting to reimagine the Cubanisto mask.

Producing a range of interpretations for multiple channels including limited edition bottles, projection & stage assets, commissioning bespoke soundtracks for each artists work and negotiating the creative restrictions of the un-wielding French alcohol laws.


Artists : Malika Favre, I Love Dust, Chrissie Abbott, Bram, INSA & Serial Cut.

Creatives : Ash Bibby & James Morgan, CPB. Client AB InBev.